SEASON TICKET PRICING, CONCESSIONS & MEMBERSHPS UPDATE – 4 FEBRUARY 2026

This statement is to provide an update about the position we have shared with the Club, as it considers its Season Ticket pricing policy for 2026/27 and beyond.

Our football club is a very different one to that of 12 months ago. New ownership, new leadership and an iconic new home. We welcome the progress that has been made, the organisational discipline and the financial stability that is allowing us to build for a successful future, enhanced further by the Chief Executive’s recent statement that this year the Club expects to announce record commercial revenues.

This coincides at a time when nationally, Premier League clubs are reaping the benefits of record commercial and broadcast deals.

With these foundations in place, we believe it is more important than ever that our game does not impose barriers that risk leaving behind communities of match-going supporters that made football what it is today.

In November 2025, we shared details of the Football Supporters’ Association’s “Stop Exploiting Loyalty” blueprint with the Club. It sets out the growing concerns about rising ticket prices, erosion of concessionary categories and the increasing financial burden for supporters.

We also shared a specific proposal for Everton, which we asked the Club take into consideration as it develops and finalises its pricing, concessions and membership policies for season 2026/27. We have published this proposal today, which focuses on 3 key areas:

Ticket Prices: a 3-year season ticket and general admission freeze across the board, to coincide with the conclusion of the current Premier League broadcasting deal

Concessions: 3-year protection of all current concession categories, after which future policy should be informed by a full and thorough fan consultation

Memberships: a minimum £10 reduction and the introduction of a new membership aimed at making memberships more affordable and broadening the potential for supporters to attend matches

The Club recently confirmed that it is moving the season ticket renewal window from December to March or April, to bring it in line with the standard Premier League renewal timetable, and so it can continue to learn from the move to Hill Dickinson Stadium.

We are still to receive a formal response to the proposal we have shared but are due to meet with Club officials in the coming weeks. We will continue to ensure that supporter feedback is shared as part of those discussions from our own supporter surveys, drop-in sessions and fan engagement sessions.

In the past, Everton has demonstrated its willingness to protect the loyalty of its supporters by ensuring going to the match was affordable. As we look forward, we believe it has the opportunity to once again lead the way – by protecting the strategic relationship between club and fans, rather than short term marginal revenue improvement.

SUMMARY OF KEY PROPOSALS

1. Season Ticket & General Admission Pricing

• Three-Year Price Freeze:
  We call for a commitment to freeze all season ticket and general admission prices for three years, ensuring football remains affordable and accessible to all fans during challenging economic times.
• Inflation-Linked Increases (Years 4–5):
  Any increases beyond the freeze period must be capped at inflation, with full transparency on calculations and rationale.

2. Corporate & Premium Seating

• Club Discretion with Limits:
  While premium seating remains at the Club’s discretion, we insist there be no expansion of existing premium areas and no reduction of general seating elsewhere in the stadium.

3. Concessions

• Protection for Younger and Senior Groups:
  Existing concessions must be protected for at least three years. At the end of this period, a comprehensive review—guided and informed by fan consultation and feedback—should determine future policy.

4. Memberships

• Immediate Reduction & Inclusive Access:
  We propose an across-the-board reduction of at least £10 on membership fees, making club membership more affordable and accessible for all.
• “Forever Blue Access” Membership:
  Introduce a new “Forever Blue Access” tier, specifically designed to make it more affordable for the broader fanbase. This tier should guarantee access to ticket ballots, ensuring everyone has a fair chance to attend matches, even if other benefits are limited.

Membership Pricing Table (Suggested)

Membership Type	Current Price	Proposed Price
Adult	£60	£50
Teen	£40	£30
Junior	£40	£20
Infant	£25	£10
Forever Blue+	£35	£25
Forever Blue	£20	£10
Forever Blue Access	N/A	£5

Principles for Club Commitment & Consultation

• Consultation: All pricing, concessions and membership proposals should be subject to meaningful consultation with representative supporter groups before strategic decisions are made
• Transparency: The Club should share full rationale, supporting data and projected impact of any key proposals.  Representative supporter groups should be given adequate time to provide formal responses.  A clear timeline of the decision making process and milestones should be clearly communicated.  Club decisions should be communicated clearly, with opportunities for fan input and review. The Independent Football Regulator has advised Premier League clubs it will expect to see evidence that a consultation process was followed
• Accountability: The Club should publish annual reports on ticketing, concessions, and membership, including the impact on fan attendance and inclusivity
• Respect: Fans are the lifeblood of Everton. Every decision must reflect respect for their loyalty and the realities they face

Note: The Everton Disabled Supporters’ Association will pursue direct dialogue with Everton Football Club about pricing, concessions and membership for disabled supporters outside of this process.